ADL MERCH DESIGN
The Animal Defense League of Texas (ADL) is a non-profit organization dedicated to rescuing cats and dogs, working tirelessly to match each one with their forever family. As a vital part of their mission, ADL relies on donations to continue their life-saving work. I had the pleasure of designing merchandise for the San Antonio Animal Defense League, launched during Fiesta and used throughout the year, to help raise funds and support their mission.
Adopt Y’all
The ADL Marketing team set out to create a fun, trendy merch line that would capture the attention of millennials and Gen Z, a new wave of donors ready to make an impact. The goal was to design bold, eye-catching pieces that not only resonated with these groups but also boosted brand awareness. Each design was crafted to support ADL’s mission in a playful and exciting way, bringing attention to their cause while adding a little extra fun to the mix!
The Result
Not only did we create an eye-catching merch line, but we also designed new staff shirts and opened the door for partnership and sponsorship opportunities with other organizations. The goal was to extend the reach of ADL’s mission, create a cohesive brand experience, and engage with the community in fresh, collaborative ways.
As a dog mom to three rescues, it’s incredibly rewarding to see how this project has helped support a cause so close to my heart!