Great Outdoors:Gala 2023
In 2023, I was asked to design the overall look, tone and feel for The DoSeum’s Great Outdoors gala. This meant not only designing various elements but also providing creative direction on what the overall look and experience would be for donors. In collaboration with the Development and Event teams, we created an interactive experience for guests to explore the Great Outdoors while highlighting the unique attributes of The DoSeum itself.
The Challenge
The whole space is designed to showcase the unique features of the McNay, including its beautiful gardens and incredible art collection. The challenge was how to creatively design something that honored The DoSeum’s hands-on and play-forward philosophy while not disrupting The McNay brand.
The Results
I am thrilled with how everything turned out for this amazing project; from designing the look, tone, and feel to the logo to the typography layouts to wall textures everything really came together!
It is the hope of The DoSeum Design Studio team that visitors leave saying they belong as artists and creators. This project required me to collaborate with The DoSeum’s Exhibit Vice President, designer, and techs to create a truly unique design experience.
